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The Importance of Marrying Your Web Design with SEO

Search engine optimization has always been at the heart of Internet-based business marketing. Having the right text on a page makes you more visible in search results, attracts more attention and drowns out your competitors. But if you think that SEO and your web design do not affect each other in terms of e-marketing, you’re misinformed. In fact, if you want truly successful online campaigns, you need to marry the two.

Below are five crucial ways your web design and SEO are dependent on each other:

SEO-Driven Images

Simply by alt-tagging each pictures on your website, you provide additional content to help search engines find you when they go fetching search results for a user. But this is not everything there is to image SEO though. If your pictures are too big, they will slow down your page load times, and that will pull down your rankings. Also, remember to use SEO when naming your images, making sure you use only words that people will probably use when they search for products or services.

No Content Blocks

Your intentions may be the best, but every time you block people from your content, your rankings could suffer. This includes “members only” sections, forms that you want users to fill out before they can view certain pages, and “pay walls” that only give access to content after the user has paid. If these are necessary, at least, you should have enough pages open to the public.

Constant Updates

Google wants to be useful to the people each and everyday. Hence, you have to make sure that your information is always up-to-date, or your website will be thrown under the rug in favor of sites that are more current.

Have a section of your most important pages where you can make regular updates through news, latest pictures of your products, etc. Along this line, it would be perfect to have a blog and have someone post new content every number of days (every everyday). Again, this is another opportunity to use keywords that will ring a bell with search algorithms.

Optimizing URLs

Even with a URL in place, you can change your search results by having SEO-friendly page names. For example, a URL like yoursite.com/jiujitsu-coach can fetch you traffic from people who are looking for a jiujitsu coach. Geographic information can also be injected into your URLs to help with location-based searches.

Mobile Smarts

Knowing that an increasing number of users now depend on mobile devices, you have to make sure that your website is mobile-responsive. If fact, if your site isn’t mobile-friendly, Google will penalize it by giving it a lower rank. As well, pros recommend you add an FAQ section to answer question-based or voice searches.

Speeding Up

Finally, regardless of how great your design or content may be, your site isn’t going to rank well if your page load times are too slow. Your site can also be penalized for this, so watch it. Besides server problems, there are other things that can cause your load times to drag, such as JavaScript, plugins and social media buttons.

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