How to Find Talent for Your Cannabis Jobs Using SEO Techniques
Today, even though the battle for the legality of cannabis rages on, there are already a lot of companies that are into the business in states where it is considered legal. The cannabis business has grown to be a billion dollar industry and many companies are looking for more talents to work for them in the business. However, there are still many people hesitant to join these types of companies because of the nature of the company and the product that they are dealing with. It is, thus, difficult to find people to fill in cannabis jobs. However, you can treat your talent searching need as a product that needs to be sold in the market. If your treat your cannabis job posting as a product you want people to buy, then SEO is the right tool to reach your target audience. Below are some ways to reach your target audience for your cannabis job posting.
Make sure people know what the job is about. Honesty and straightforwardness in the job title and job description will help people understand what job you are offering them. You only need to reach the many talents out there who are really interested in cannabis and a job in the industry would be interesting to them as well. To find the right people using SEO, using the word ‘cannabis’ and other relevant keywords in your job title and job description.
Make sure to include the location of your company in the job description. People search for jobs in the areas where they are in. The search results would include your job posting if you add your city to your title and description.
Search engines are turned off with too much text and long sentences so make sure to avoid this. If you want to please search engines and make candidates interested, then make your cannabis jobs posting appealing. You can use small text blocks, bullet points, headers and plenty of space. You will get more responses to your job posting if it is easy to get information from it.
To help job seekers know what they are going into, make sure to include a description of your company. With this description they will know what your company does and if they want to be a part of it. It can help your search results rankings if you put more keywords in your company description.
Link building is very important to achieve top ranking results. Linking relevant pages to your website will help give authority to your site. Links to your website should be included in your job description. This can help bring the candidates directly to your website to know more about the job you are offering.